Inspiring small business owners from across the UK attended a special event ahead of Small Business Saturday this weekend
Chloe Peters owner of Jam on Toast Marketing, and co-founder of The
Bee’s Knees Business Club was one of hundreds of inspirational small businesses
attending a special reception at the House of Lords on Tuesday (29/11/2022), to
celebrate the tenth anniversary of the Small Business Saturday campaign
Hosted by Small Business Saturday, in partnership with the campaign’s founder and
principal supporter American Express, the event honoured Jam on Toast Marketing
as part of this year’s SmallBiz100.
The SmallBiz100 is a line-up of 100 inspiring small businesses from all over the
country, that are highlighted as part of the Small Business Saturday UK campaign.
Jam on Toast Marketing was featured in recognition of their impressive
The House of Lords event kicks off a week of celebrations ahead of Small Business
Saturday, which returns this weekend on 3 December. The campaign celebrates
small business success and encourages people to ‘shop local’ and support
businesses in their communities.
Chloe said, “It was a fabulous day at The House of Lords, I met lots of small
businesses and heard some truly inspirational stories. I invited local resident &
business owner, Toni from Glamavan as my plus one as she has been a
SmallBiz100 in previous years but restrictions were in place because of Covid, and
Bekka Prideaux also joined the Leighton Buzzard crew as she is a Small Business
Bringing together entrepreneurs from this year’s SmallBiz100 line-up and leaders
from across the political spectrum, with the Shadow Secretary of State for Business
and industrial Strategy, Jonathan Reynolds and Small Business Minister, Kevin
Hollinrake both speaking at the event and meeting many small businesses.
‘It was wonderful to host this special event at the House of Lords and mark the
achievements of Jam on Toast Marketing as well as celebrating ten years of Small
Business Saturday,” said Michelle Ovens CBE, Director of Small Business Saturday
“Things are tough for small businesses across the UK at the moment, and the aim of
Small Business Saturday has always been to encourage small businesses, boost
support and highlight the hugely positive role these firms play in our communities.”
A grassroots, not-for-profit campaign Small Business Saturday was originally
founded by American Express in the U.S. in 2010. It remains the principal supporter of the campaign in the UK, as part of its ongoing support of the UK high street and commitment to encouraging consumers to shop small.
On Small Business Saturday, customers across the UK go out and support all types
of small businesses, both online and in bricks-and-mortar stores; from independent
shops and restaurants to small service and b2b based businesses like accountants
and digital marketeers.
Many small businesses celebrate the day by hosting events, offering promotions,
and collaborating with other small businesses.
Over the ten years the campaign has been running in the UK it has engaged millions
around the value of small businesses, seen billions of pounds spent with small firms
on Small Business Saturday and received widespread backing from political and
Small Business Minister Kevin Hollinrake said: “As we prepare to mark Small
Business Saturday this weekend it was fantastic to meet so many inspiring small
business owners and hear first-hand how they are directly supporting the UK
“I know it is a tough time for businesses and this government will continue to stand
by them – whether it’s through our start up loan schemes and energy cost support to
our £13.6 billion package for business rate payers, £500 million of which is
earmarked specifically for small businesses.”
This weekend Jam on Toast Marketing will be celebrating Small Business Saturday
by supporting LB First who are hosting a Small Business Saturday Marketing, in
collaboration with Leighton Buzzard Market and shopping local!!
Dan Edelman, General Manager, UK Merchant Services at American Express, said:
“This year we’re celebrating the 10th anniversary of this vital campaign and look
forward to shining a spotlight on small businesses and the dedicated people running
them. American Express is proud to play our part in championing the UK’s amazing
small business community, as longstanding principal supporter of Small Business
Saturday, and through our own Shop Small campaign.”
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